ZET Awareness Drive
ZET Awareness Drive
- To ensure ongoing driver engagement with Battery Electric Trucks (BETs) over the long term, we aim to utilize the expertise of professional communication and engagement experts to establish a new ecosystem that can create a strong emotional connection with drivers.
- Our ZET Awareness Drive seeks to achieve maximum outreach within the trucking community, encompassing drivers, owners, operators, and shippers, to create awareness about the advantages of zero-emission trucks.
- To foster lasting and sustainable changes, it is essential for grassroots-level trucking stakeholders to take ownership and commit to all aspects of the ZET project interventions. Elevating stakeholder awareness, interest, and conviction regarding ZET projects is a crucial step in reshaping norms, attitudes, and behaviours.
- Through a series of events, workshops, and interactive initiatives, we aim to engage, educate and inspire individuals, communities, and industry stakeholders about the benefits of zero-emission trucking.