A large-scale national awareness campaign is underway to accelerate the adoption of Zero Emission Trucks (ZETs) across India. With 200 on-ground events planned across 18 states and 75 districts, the initiative is directly engaging with the trucking community: drivers, mechanics, and fleet operators.

Through in-person interactions, the campaign provides education on the benefits of electric trucks, addresses common myths and concerns, and encourages informed decisions. These outreach efforts are guided by key selection criteria such as heavy-duty vehicle registrations, diesel consumption, industry clusters, highway connectivity, and the presence of EV policies.

Insights from the field have highlighted growing interest in ZETs and valuable feedback on charging infrastructure, vehicle performance, and financing needs. The campaign is also supported by digital tools like testimonial videos, interactive content, and multilingual communication.